Transcript

Hi and welcome to episode 150
of the Somatic Coaching Academy podcast.

Hi, Ani.
Hi, Brian.

How are you?
I look great for 150.

Thank you, so do you.

I think we just keep getting better.

We’re like fine wine here.

Better and better.

Each episode.
Fine wine.

Yep.
Not one of us drink, but that’s okay.

That’s all right.
We’re aging well.

So, um, we are aging well.

What are we, um, what are
we chatting about today?

Oh, yes, right.

I wanted the podcast.
We’re on a podcast.

I wanted to have a conversation with you,
Brian, because we’ve been having some

conversations behind closed doors that I
thought our listeners

would like to hear about.

And it’s—ooh, come on.

Not that conversation.

What’s that?

No, the one— the other
one behind closed doors.

What?
No, I don’t know.

So this—

what are we doing?
What are we talking about?

I’m a little nervous now.

We have a lot of conversations
behind closed doors.

What’s this one?
It’s not the one about our cat, you know.

It’s not about Lucky.

No, it’s the conversation, um, about the
trajectory of somatics in the marketplace.

Okay.

And, um, boy, I’ve been really interested
in— oh, I want share a bit of what we’re

finding the statistics are about this.

But I’m really interested in this because
we have some people who are part

of the Somatic Coaching community who are
interested in their own

personal development.

I think more and more people are
interested in coaching,

more and more people are interested
in somatics, and so people are

finding us because of those things.
Yep.

Um, more and more people are interested
in talking about manifestation and how

that interacts with coaching and somatics.

There’s also people who
are coaches and consultants themselves

who want to understand this
space for different reasons.

One of the reasons is because of the rise
of AI, and we do have some

future-forward people in our community
who are actually out there doing stuff

about AI— consultants who are helping
companies with AI and things like that—

and, and they’re really interested in this
interplay between somatics and technology.

So technology and humanness.

So that’s part of the conversation that’s
happening, not just here but in other

rooms, you know, around the world.

Um, but there’s also this idea of like,
uh,

more of a business case about somatic
coaches and somatic therapists

and somatics in general, around like, hey,
the market trends look like they’re going

towards somatics, so
when is the right time for me to hop

in and do something with somatics?

So specifically with people who are
looking at our certification track,

um, I wanted to talk about some of the
conversations we’re having

with people about the trends
in somatics and its popularity.

Because until we talk about some
of the statistics, all we see is whatever

the algorithms show us in our
social media feeds or,

um, even on Google, you know,
or whatever, whatever AI is feeding us.

That’s, that’s what we’re seeing.

So I wanted, I wanted listeners to know
about some of the things

that we were finding.

Sure.
Yeah.

Yeah.

Well, I think one of the first things to
pay attention to with, um,

with just coaching
in general right now is, is coaching

is becoming more and more commoditized.

Yeah.
Right.

So what that means is that
It used to be that as

an independent coach,
you could charge whatever it was that you

felt like you could
accomplish for somebody.

Yeah, like you could set your own rates
and negotiate and those kinds of things.

But now companies and consumers are
saying, wait, what does coaching cost?

An oil change costs $36—
not that much anymore, $100.

Yeah, whatever.
An oil change costs $100 now.

And so if you go to a place and they’re
like, oh, we charge $300 for an oil

change, you’re going to be like I’m
just gonna go to the $100 place, right?

That’s what we mean by commoditized,
is that no matter where you go, most

oil changes cost about the same thing.

And that’s what’s happening
to coaching right now.

Yeah, I don’t think that’s gonna stop.

No, and that’s not gonna stop,
I’m actually seeing this happen more.

Coaching is still growing quite a bit.

Right, coaching’s growing a lot more,
and companies and people don’t wanna pay

more for something that they can
get anywhere on a street corner.

And by the way, people are paying People,

people are paying for AI to coach them,

or not paying for AI to coach them,
or not paying for AI to coach them,

if you know what I mean.
But they’re using AI.

Now, that— I’m not saying that AI is doing
a better job than real-life human coaches,

but that doesn’t matter when
people are paying for it.

So if you’re competing with AI
for coaching clients, that is

AI is free or very,
very low cost and that’s your competition

and clients feel like they’re going to get
the same work from you or AI,

that’s a problem.

I hate to burst bubbles out there,
but if you think this isn’t happening

to your clients or potential clients,
I’m sorry to tell you it is

because so many people now
are looking for advice from AI.

So Brian said coaching,
I just said advice.

You might be thinking
that’s two different things.

Not really.

Because people are hopping onto AI
and asking simple questions,

and it’s getting easier and easier to do
that, by the way, because— and I do use

AI, um,
you know, maybe, maybe once a day to,

you know, help me navigate stuff, um,
whatever it is.

Anyway, you know, you Google something,
you Google something,

you put something in Google,
and now it’s operating even more like AI.

Sure.

So it automatically
kicks out an AI result.

Right.

So part of the thing about that— it was
good thing, bad thing,

I don’t know— part of the thing about
that is that we can ask more

detailed questions of our technology.

And because we can ask—train it.

Yeah.

And because we can ask more detailed
questions of our technology,

we ask things that,
you know, could be

questions we would have asked a coach,
a therapist, a trusted friend, our mother,

or, you know, partner,
whatever, that now we ask AI.

It’s just, it’s happening
all over the place.

I, I, I’m one of those people
who drags my heels on technology.

I was like the last person to get
a smartphone kind of thing.

I would still have a flip
phone if I could kind of thing.

And I’m telling you,
people are asking AI for advice if

you don’t believe it’s happening.
Yeah.

And there’s companies training
AI to ask coaching questions.

Yes.
Right.

Specifically for coaching environments.

Specifically for coaching environments.

So companies are now using AI to coach
their employees rather than

bringing in external coaches.

And by companies, by the way, Brian,
you’re also talking about, uh,

let’s say— how do I want to put this— like
startups or smaller companies that you

wouldn’t necessarily think are doing that.

It happens all the time.

So I’m thinking about a company that I
started interacting with who was helping

me on— oh, I don’t want to phrase it like,
uh, branding something or other.

Guess Guess what?
Next thing I knew, I was talking to AI.

There’s another company I’m working
with that’s helping me with— um,

it’s also helping with marketing.

They’re using AI.
Like, everybody is in.

And the stuff that they’re integrating AI
used to be done by human connection.

It used to be done by coaches,
and now it’s being done by AI.

And then after you do the things with AI,
you might get— or you could

ask to get passed to a human.
Sure.

So that’s
a lot more coaches if you like consider

that being a part of the marketplace.

Yeah, and as a coach,
you might be hearing this and being

really, um,
uh, confounded and frustrated and like,

yeah, but AI is not going to get the same
result that a,

uh, that a coach that I can help them do.

And I agree with you.

Yes, I’m gonna say I agree with you.

However, from a consumer standpoint,
and this is true for companies as it is

for individual consumers,
believe it or not,

they care less about the result than
about saying they are taking an action.

So in other words, companies say, listen,
we’re coaching our clients, we’re coaching

our employees, we use AI to do it.
We are taking action.

And you’re like, what about the results?

You’re like, you know,
we don’t care about the results.

We’re doing something.

What’s meaningful to them is they’re doing
something about it,

not that they’re moving the needle.

And they might actually think
they’re getting results.

They might think that they’re
moving the needle.

Right?
Right.

And companies are historically
bad at moving the needle anyway.

Right.
But anywho.

But individuals might be the same way.
I’m trying it right now.

I’m doing the thing.

I’m already walking.

I’m already meditating.

I’m already doing this stuff.

And AI is helping me do it.

And, but they’re not putting the pieces
together that they’re actually

not getting effective.

They’re not getting effective coaching,
but for them it’s actually more important

that they’re actually just doing something
about it so they can say they’re

doing something about it.
Right.

So one of the things that we talk about
and do with our, uh,

certification students when we’re talking
to them about being practitioners

in the marketplace is,
is helping them to understand that you

have to be talking to the problems
that people know that they have.

And now part of the complicating factor
in this whole thing is some people don’t

think and know
that interacting with AI is a problem.

And so us out there shouting at them
that this is a problem and they don’t

think it’s a problem isn’t going to help.

We have to have conversations with people
about the problems they think they’re

having and the results they want.

And that includes us having conversations
about— or maybe not about AI,

but understanding that This is a part
of the context of what we’re

dealing with out in the marketplace.
Yeah.

So here’s the delineator right now is
that AI can do and people are paying

for and it’s doing top-down coaching.
Right.

AI is doing top-down coaching already.

But AI—

But that means brain first.
Right.

Brain first.
Right.

Cognitive coaching.

They’re doing cognitive-level coaching.

They’re asking about thinking,
thinking differently, thinking patterns,

thinking about it this way,
thinking about it that way, or giving

advice on doing something, right?

They’re going to tell you,
well, do it this way.

Well, do it that way.
Do it like this.

Do it like that.
Think about it like this.

Think about it like that.
Just think about it differently.

Think about it like this.
Think about that instead.

Think— focus on this.
Why are you focusing on that?

Right?

So all this cognitive approach,
AI is doing that right now.

Yes.

But what AI will never be able to do is
bottom-up coaching,

which is body-first coaching.

Because it doesn’t have a bottom.

Because it doesn’t have a body.

Doesn’t have a bottom.
Yeah, it doesn’t have a bottom.

Exactly.

Um, AI cannot feel.

AI cannot feel.

AI does not have an interoceptive network.

Right?
It kind of has like a thinking network.

AI thinks really good, collects data,
organizes data, rationalizes decisions

based on that data,
takes action based on the data.

That’s cognitive-based coaching,
cognitive-based processes.

But AI will never be able to do
interoceptive felt quality state.

They might be able to talk about emotions,
but AI cannot feel emotions.

Right?

AI can talk about sensations, but it
will never be able to feel sensations.

AI can, like, give you a suggestion,
but it will never be able to demonstrate

to you through a body-based awareness
coherence that suggestion,

because it cannot feel,
it cannot interocept, it cannot intuit,

it cannot make the decisions or,
or anything from that level of

consciousness because it doesn’t have
the capacity to do so, and it never will.

Yeah.

And if it doesn’t have— this is a little
bit of a tangent— but if it doesn’t have

the ability to feel,
it doesn’t really have

the ability to make decisions.

Correct, based on somatic
marker hypothesis.

Right, right, right.

Damasio’s hypothesis.

Exactly, exactly.

So all of that stuff—

podcast coming soon
on that one, by the way.

Fantastic.
I cannot wait.

Seriously, I’m like I’m
like salivating over it.

I can’t wait.
It’s so good.

Okay.
So that’s happening.

What’s also happening is the massive
growth of the somatic industry.

Massive growth.
Do you have the numbers?

I do.

And I can’t help but imagine
the yin and the yang here, Ani.

Okay.
Right?

There’s a massive surge in AI.

And cognitive constructs, there must be
a massive surge also in awareness in body.

Exactly.
Because they are dynamic opposites.

Exactly.

And you can never have one
without the other.

Yep.
Right?

Exactly.

It just depends on what
direction you’re looking at.

Right.

And they’re both necessary
for expansion of consciousness.

Right.

So we don’t get freaked out
about this stuff, by the way.

We’re not fearmongering or whatever.

What we’re trying to say to you listeners
is, hey, Get on this awesome bandwagon.

Get on the bandwagon.

Get on the bandwagon.

Get— ride this wave.

Grab your surfboard.

The waves are good.
Is that what they say?

If the waves are good, I don’t know.
I’m not really sure.

I don’t know.
But like, that’s what we’re saying.

We’re not fearmongering here.

We’re saying this is ripe in opportunity.

That’s what we’re saying.
Yeah.

So according to the
Coherent Market Insights, right,

which is a glo— the global somatic
market is expected to grow more than

threefold from $4 billion in 2025

to $12.4 billion by 2032.

So that is the global somatic market.

That means somatics, not just,
not just somatic coaching.

Somatic coaching is a part of that,
and I think that’s really important

because We know, listeners, some of you
are like all in on somatic coaching.

Some of you are all in on coaching
and you’re listening to us trying

to like see if you’re all in on somatics.

And then some of you are like
all in on somatics, right?

And you’re like, like this,
you just want to know

everything about that, right?

So some of you are therapists,
some of you are teachers, some of you are

moms and dads and grandmas and,
and grandpas.

And you know, there’s all kinds
of folks who are listening here.

So it’s, it’s all somatics.

Yeah.

And what the other thing that they’re, uh,
that they’re honing in on is that, um,

nearly near about one-third,
nearly about one-third of that growth

is specifically going to be in what
we call the sensory motor approaches.

Now, Ani’s mentioned— I don’t know if you
mentioned this in this podcast or

in the last one, but what we,
uh,

train people in here
at the Somatic Coaching Academy and do

with our— in our client group programs
also is sensation-based

motivation coaching.
So, uh, we do sensory motor approaches.

That’s what we do here at the Academy.

So that’s going to be one of the fastest
segments of somatic growth

over the next 10 years,
or specific sensory motor approaches.

Any ideas around why
that segment, do you think?

I would be speculating.

I don’t have any specific
data around that.

Do you want to speculate?

Well, I mean, my speculation is because
there’s already a fair amount of growth,

and it’s going to continue to grow too,
in simply the somatic practices and

nervous system regulation work.
Sure.

I agree.
Yeah, I remember that.

So nervous system regulation is—
not that that’s not somatic work, it is

somatic work, but it’s very generalized.

It’s very generalized to balancing
the autonomic nervous system.

It’s foundational work.

It’s the first step.

It’s a very important first step.

And actually, you can’t really go
past that without that first step.

So everybody needs to be doing that.

And there’s a huge push
for that right now.

So if you look in the marketplace right
now, a lot of people are teaching

different ways of doing somatic practices.
Yeah.

But extended beyond that are when you are

learning how to consciously

shift your sensory motor
experience in a more specific way.

So I think it’s that, uh,
there’s a lot of people already trained

in the foundational stuff,
and which means that the market for the

next level is going to start to open up.

Well, that actually brings me to a point
that I wanted to make on this podcast.

I wanted to, again, behind closed doors,
let listeners know that most of the people

who are taking our programs,
whether they’re programs for personal

development or professional development,
have already done some of this stuff.

We hear it all the time.

I’ve already done meditation.
I’ve already done yoga.

I’ve already done tai chi or qigong.

I’ve already done, um, for a long time,

um, insight work, or I am a coach.

I’ve gotten coaching.

I’ve read all kinds of books.

Like, the people who do things with us
almost all the time are

not new in some manner.

You might be new to coaching,
or you might be new to somatics,

but likely you’ve done quite a bit of work
in something around your personal

professional development.

Um,
and I think that’s just important to your

point, um,
because that’s the community that’s

gathered here in our paid programming.
Yes.

Yeah, yeah, yeah.

We’re always moving people towards more
masterful levels of conscious work, um,

and many people come
with that foundational work,

and then we’re working on building
a stronger foundation on somatic practices

before we move into more conscious
direction of sensory motor work.

And you know what?

The folks who are doing
the highest level of work in our programs

are also doing the foundational
work regularly.

Yes.
Yeah.

That’s actually a cornerstone
of doing the quote-unquote higher level

work is doing the foundational work.
On a regular basis.

On a regular basis.

Yeah, which can take a little bit of, uh,
a little bit of time for people to commit

to doing the regular, let’s just say,
Core Centering work, because that’s really

our foundational somatic
practices that we teach.

But there’s a lot of different
foundational somatic

practices people can do.

Yeah, but just committing to a regular
diet of that for people is a big step.

And I’m not saying that you have to get
regular before you can do anything higher

level, because for a lot of people,
the way that they got to the place where

they were able to do things regularly is
because they were taking a higher level

program and really then were able
to develop the commitment to be

able to do the foundational stuff.

Yeah, I can say that for myself.

Yeah, you know, actually,
that’s a developmental, um, uh,

activity, Ani, that if you’ve hung out
with babies at all,

what you notice is that, uh,
babies get better at crawling

after they start walking.
Exactly.

And babies get better at walking
after they start running.

So in order for, um,
the integration of the current level

of function,
you actually need to move beyond

that current level of function
to integrate the current level, right?

Right.
So that’s essentially what we’re saying.

So for us, we have 3 levels
of certification training:

Somatic Practice Essentials, and then, um,
Somatic Transformation Fundamentals,

and then Somatic Coach Pro.

And each one of those levels is
like crawling, walking, running.

Sure.
If you want to.

So people learn how to do somatic
practices in Level 1,

and then as they go into Level 2 and they
start to understand more

the deeper cross-mapping practices,
which are more consciously focused

practices on sensory motor changes,
they oftentimes in that program get better

at integrating their somatic practices,
and so forth and so on.

So one of the, one of the, I think, faulty
things that we hear from people a lot

of the times after they take
a certain level of program.

Yeah.

I’m just gonna integrate this one
for a while and practice

this for a while, right?

And they don’t understand
that developmental trend.

Exactly.

Actually, you’re gonna integrate that
faster when you go on to the next step.

Exactly.
It’s actually gonna help that.

That’s just the way we’re
neurologically sorted that way.

Mm-hmm.

Absolutely.

So I think part of this conversation too,
Brian, if I could look into the future

a little bit, We have been
human beings who wanted a lot

of information,
and then we developed into human beings

who create and consume
a lot of information.

We are not at a lack for information
right now, are we, listeners?

I mean, you go out there and you can
find anything you want on anything.

And most of you listening to this podcast,
like us, had to go to the library when

you were a kid and grab an encyclopedia.

Encyclopedias, remember
we had them at home?

We had encyclopedias A
through Z at the house.

Damn, I used to love that.

That was— I didn’t have them at my house,
I had to go to the library,

but like so much fun.

Okay, so, um, you know, we remember that
that used to be a problem,

that I couldn’t just look up anything I
wanted, and now not a problem anymore.

Information is not our issue.

It’s dumped into your inbox
social feeds every minute of every day.

So information is, is not an issue.

Um,
I would say integration of information,

big issue, is definitely an issue.

But I think that one of the bigger
issues that also solves the integration

issue, to your point about development,
because a lot of listeners, Brian,

have done quite a bit, some a little,
or a lot of integration work too.

It’s community, people.

It’s people.
It’s community.

It’s being in communities with people
who are doing this work

and who are having these conversations
that you can really

integrate the information.

And AI cannot do that for us.

We have to do it together.

We have to be humans together
in community together.

One of the things I believe is going
to save the world is our communities.

I think one of the things about community
that’s really important is

picking communities where you can have
certain conversations

that you want to be having.

I also believe in being in communities
with people who don’t think like you do

and who can, um, give different
perspectives than you have.

One of the ways that we can be in those
communities and thrive is to also be

in communities with people who are trying
to learn and develop

the mindsets and perspectives that we are.

I think that makes us better at going
into communities where people don’t agree

with us and learning how to,
to really be humans there too.

Like, you know, your family.

But I think that’s where
this conversation about the rise

of technology and the rise of AI
meets what is the future.

It’s people and communities, um, to your
point, the yin and the yang, you know.

Yeah.

So what I’m, what I’m hearing,
Ani, is that if you’re thinking about

like, when is the right time, like,
when’s the right timing, when, when,

um, should I be thinking about
stepping into learning somatics or

learning,
um, how to become a somatic coach

and those sorts of things, like,
what would be some

triggers going on in someone’s life to let
them know, oh my God,

it’s time I actually learn more about
somatic body-based, body-centered

practices, skills, and tools.

One of the things that comes to mind when
you say that is we’ve done— if you’ve been

listening to us for a while, we know we’ve
been talking a lot about manifestation.

Pay attention to the synchronicities.

Right?

Yeah, like you’re doing your day
and you keep getting information,

you know, popping into your feed about
somatics or about emotions or about

humanness and, um, development.

And like, pay attention
to synchronicities.

I think that’s important.

Yeah, especially synchronicities around
creating the kind of life that you

want to create for yourself.
Exactly.

I would say some other kind of like
activators or like signposts, let’s say,

are if you’re working as a professional
coach and you’re feeling like you’re

having conversations again and again
and again where people are— where you feel

like you’re having really good
conversations about client enrollment

and they either hire somebody cheaper
or hire AI or something like that,

or they say, oh, I’m working
with someone who does the same thing.

I do the same thing as that.

Or something like that,
then you have to look at your work and go,

oh my God, like, I don’t
feel like I’m a commodity.

Like, I don’t feel like what I do
is commoditizable,

but I’m being commoditized because
the market is looking at me

like I’m a commodity, right?

So if you need to find some way
to differentiate yourself, and it’s—

and you need to do it like yesterday, then
you should already be thinking about this.

If you want to look at in the future
and go, wow,

next year I don’t want to feel
commoditized, then

you need to get going with it too,
because this training takes some time.

You have to be able to plan out a year
or a year plus to get

trained really, really well.

And let me say this,
there are places out there that say we’ll

train you how to be
a somatic coach in a weekend.

Like, be very, very skeptical of that
because becoming a really skilled

somatic professional that AI
will never be able to replace.

It requires you to have an experience
of the work, an experience of the work,

not just someone who cognitively knows
about the work, because

AI already knows that.

AI knows about all the theoretical
modelings of somatic practice.

They know about all the theoretical
modelings, and they could tell everybody

about those theoretical modelings.

They could tell people what to do,
somatic practices, what to do.

AI can do that, but they will never be
able to transfer an experience

of the work to a client.

And that experience takes time to do it.

So you have to ask yourself, it’s like,
how far behind do you want to get

and how desperate do you want
to feel in trying to catch up?

Right?
That’s kind of the question.

How far behind do you want to get
and how desperate do you want

to feel in trying to catch up?

Because if you don’t want to feel
desperate, about either one of those

things, then, you know,
the decision is now, actually,

because this is coming very, very quickly.

And you know how fast
AI is changing, right?

Everything changes fast.

The rate of change is happening so fast.

That was really powerful.

I wanted to piggyback on what you said.

Confidence.

That is another red flag
that it’s time for you to go get some

somatic training is if you have less
than impeccable confidence

and certainty in your work.

—And asking, and here’s the other thing,
is asking for reimbursement for your work.

Yeah.

So it’s not only like the work you’re
doing, but asking for the compensation

that you know that you want for your work.

And approaching the partners and clients
and opportunities that you would

really like to be doing with your work.

Brian, I talk to people who are thinking
about working with us all the time,

And it kind of breaks my heart to hear
people talk about their ideas around

who they want to partner with,
because the people who are hanging out,

our listeners here, they have some really
awesome ideas and heartfelt,

um, purpose in their hearts
that is not yet actualized.

You know, wanting to partner
with domestic violence organizations.

We’ve got students who want to partner
with military violence,

people who are healing military violence
trauma situations,

people who want to work with families.

We’ve got people who want
to work in the prison systems.

We’ve got people who want to work
in schools,

with cancer patients, you name it.

Awesome missions.

If you have a mission in your heart
that you are not moving forward because

quite simply you don’t have the confidence
either in yourself or in your skills,

come, come on in and grab it.

Grab that for yourself.

And not just for you,
for all of us, please.

We all need you and what
you’re trying to bring forward.

But your confidence lives in your body.

Your confidence lives in you,
in your body, in your somatic

ability to bring it forward.
And embody it.

And, and I just—
I am preaching here about that because

there’s— we need it now, you know.

The things that are living in you are
supposed to come through you, but you

need to have the confidence to do it.

So yeah, I love that, Ani.

That’s like so clear and very
impassioned and, um, loving that.

I would say the way that that oftentimes
can show up for people is

when they just feel stuck.
Yeah.

So like the lack— like,
you might not call it a confidence

problem, but if you’re feeling stuck,
you’re feeling stuck,

and you are wanting and wishing
for something to change,

and you’re actually
maybe even half wishing for something,

some white knight to ride in from
the outside and change it for you.

Oh, you know, either like, oh,
here’s a bunch of money, go change it,

or maybe I’ll get fired to do that.

Or yeah, if you’re waiting for something
outside of you to change it for you,

then that feeling of stuckness,
that’s also kind of that loss of or lack

of confidence that Ani’s
kind of talking about.

It all kind of plays together that way.

But that for me would be another signpost
that it’s time actually

to make a change now.

Because if you’re waiting for something
outside of you to happen, it’s not coming.

And if it does come,
it’s going to probably come in a way

that knocks you down a few pegs
rather than lifts you up a few pegs.

Absolutely.

You know, the, the other thing that’s
occurring to me when you’re saying

that is, um, you just, you, you listen,
you’re listening to us and you’re like,

I get it, yeah, absolutely,
I just don’t have the energy.

Guess why you don’t have the energy?

Listen to 3 podcasts ago
about chronic tension.

Chronic tension, that’s why.
Chronic tension.

Your body body has all the energy.

All of us have all of the energy we could
possibly want, but your body is spending

a whole lot of energy on things that you
wish it wasn’t spending on,

specifically chronic tension.

Yeah, it’s all bound up.
It’s all bound up in your body.

It’s all bound up.

Unbound yourself so that you can
use that energy in a direction you want

for your purpose, for your mission,
to be the person you want to be and

be able to really live
the life you want to have.

Yeah, yeah.

So if you’re, again,
if you’re asking yourself the question

like, when’s the right time to start?

The right time to start
is probably yesterday.

But look at the signs in your life
and say, oh wow, like really take

a really good look at where you are.

And even if you’re comfortable right now
with your business trajectory,

really consider what’s coming
next year, the year after that.

It’s not fine.

If you’re planning on coaching for the,
you know, if you’re not gonna

retire like next year sort of thing.

I plan on doing it for the next 30 years.

And even if you are, like these
other things can be valuable.

But if you’re really thinking about making
this as a life for yourself and you’re

committed to it and you’re going to be
doing this for a while,

you can’t really rest on your laurels or
rest on the training you’ve already had,

especially if it’s just
cognitively based stuff.

You have to really understand how to help
people transform somatically and go

through the experience yourself,
because that’s something, again, that can

never, ever, ever be commoditized.

So it really creates a shield for you
in terms of creating the life

that you really want consciously.

Yeah, the world is changing very fast.

We see it all the time,
and we can either choose to— actually, I

just heard Amy Poehler talking about that.

She’s, uh, my favorite
podcaster, Amy Poehler.

She said you can either—
I’m not your favorite podcaster?

No, Amy Poehler is my favorite podcaster.

Listeners, you get what I’m saying, right?

Um, she said you can either be in the
parade or you can watch the parade go by.

And, uh, hey, be in the parade.
Be in the parade.

Yeah, be in the parade.
Yeah.

So, you know,
if you want to have a conversation about

this, just reach out
info@somaticcoachingacademy.

com.

Uh, find a time to chat with us about, uh,
what it might look like for you

to engage in some of these programs.

We have programs for all levels of people.

Again, meet everybody exactly where they
are,

to either dip their toes in or jump
into the deep And we have people

who do both of those things.

So we’re ready for you.

Like, we can handle whatever you got.

Yeah.
And we have floaties.

And how you want to move forward.
We have floaties and scuba gear.

We have lifejackets
and all that kind of stuff.

Snorkels and all of that stuff.

So just reach out and give
us a call, send us an email.

We’re happy to help you find a way to move
forward in a way that feels great for you.

Thanks for having this
conversation, Brian.

It was really important to me that we
brought these conversations from behind

closed doors and just
open the doors up and let everybody in.

So thank you.
Yeah, cool.

It was a good one.
Yeah.

Yeah.

So if this feels great for you,
share it with somebody.

And in the meantime, we’ll see
you next week on the podcast.