Ep #03 Paying For The Priceless: Is $25K For 6 Hours Of Self Development Coaching Worth It?

by | Nov 16, 2023 | SCA Podcast

SCAP - DFY 3 | Self Development

Hello there, I’m Ani Anderson. Alongside my partner Brian Trzaskos, I’ve ventured through a remarkable journey in the realm of self-development, both as a coach and a learner. Our path has been filled with unconventional choices, one of which was a decision that seemed almost irrational at the time – investing $25,000 in just six hours of self-development coaching. This decision, daunting as it was, turned out to be a pivotal point in our lives and careers. In this blog, I’ll take you through the emotional and financial rollercoaster that led to this decision, the challenges we faced, and the profound impact it had on us.

The Moment of Decision

The idea of spending such a substantial amount of money on coaching was shocking to us. It was at the tail end of a small group mastermind we were part of, a program that had enriched our lives and was now drawing to a close. We were then presented with an opportunity to continue our growth, but the price tag attached was nothing short of staggering.

Confronting Our Financial Realities

At that time, our financial situation was far from comfortable. We were grappling with maxed-out credit cards and the daunting reality that we didn’t have the means to afford this coaching. The choice we faced was not simple; it was a battle between addressing immediate, practical needs and making a hefty investment in our potential. It felt like standing at a crossroads, with one sign pointing towards financial prudence and the other towards an uncertain path that promised growth.

The Emotional Rollercoaster of Being Chosen

Being selected for this opportunity was both exhilarating and terrifying. It felt like a validation of our hard work and potential from someone we deeply respected and admired. Yet, this recognition came with its own set of challenges. The fear of giving up on ourselves if we declined this offer was palpable. It was a moment that tested our resolve, pushing us to confront our self-doubts and insecurities head-on.

Taking the Leap of Faith

Embarking on this journey required us to confront our “scotomas” – the blind spots in our perception, particularly regarding our financial capabilities. This period was a deep dive into our beliefs about money, self-worth, and the nature of investment. It was a time of introspection, of questioning the societal and personal narratives that had shaped our understanding of what was prudent, possible, and permissible.

Wrestling with Our Financial Philosophies

Our upbringing and previous experiences had instilled in us a cautious approach to finances, one that emphasized the importance of security over risk. The decision to invest in this coaching challenged these deeply held beliefs, forcing us to reconsider what we viewed as valuable and worthy of investment. It was a process of reevaluating our priorities, where the potential for growth and self-discovery was weighed against the tangible necessities of daily life.

Overcoming Doubt with Determination

The journey from skepticism to commitment was fraught with uncertainty. Every step forward was a battle against doubt, a reaffirmation of our belief in our potential and the value of the opportunity before us. It was a testament to our determination, a choice to invest in ourselves with the faith that this would not only enrich our personal lives but also empower us to make a greater impact through our work.

This leap of faith was not just about finding the funds; it was about stepping into a broader understanding of our capabilities and the possibilities that lay ahead. It was a decision that would shape our path in ways we could scarcely imagine, laying the foundation for growth, discovery, and transformation.

Synchronicities and Signs from the Universe

As Brian and I navigated this financial tightrope, the universe began to reveal its support in the most unexpected ways. Personal anecdotes of financial opportunities seemed to manifest precisely when we needed them most, challenging our conventional views on money and the nature of support. For instance, the moment we committed to the coaching, remembering a forgotten credit card with just enough credit available for the initial deposit was nothing short of serendipitous. This series of synchronicities didn’t just offer financial relief; they fundamentally altered our perception of how support and resources can appear in our lives.

Reflecting on these experiences, I couldn’t help but marvel at the way the universe seemed to conspire in our favor, pushing us to reassess our beliefs about money, scarcity, and abundance. It was as if each unexpected opportunity was a sign, encouraging us to trust in the path we had chosen, even when the outcome was uncertain.

God meets you in the field. The Universe has your back. Click To Tweet

The Strategy Day and Beyond

The anticipation leading up to the strategy day was palpable. Brian and I spent countless hours preparing, both mentally and emotionally, for what we hoped would be a transformative experience. And it was. The day itself surpassed our expectations, offering insights and guidance that were worth far more than the financial cost.

A New Perspective on Money and Investment

The journey to the strategy day became an invaluable lesson in money consciousness. It was a real-world education that no book or seminar could replicate. This experience taught me the importance of viewing money not just as a means of exchange but as a tool for growth and transformation. Investing in ourselves and our business was no longer a daunting prospect but an essential step toward realizing our potential.

Realizing the true value of such an investment was a turning point for me. It underscored the importance of investing in one’s growth and the transformative power of such decisions. This shift in perspective was profound, reshaping my approach to finances and investment in a way that continues to influence my decisions and advice to others.

SCAP - DFY 3 | Self Development

The Ripple Effect of Our Decision

The impact of our decision to invest $25K in coaching extended far beyond the strategy day. It sparked a ripple effect, influencing not just our business strategies but our entire mindset and approach to personal growth. The lessons learned have become a cornerstone of how we assist others through the Somatic Coaching Academy.

Our journey has taught us the importance of courageously pursuing growth, even when it requires significant investment. This understanding has informed our approach to coaching, where we encourage our students to embrace their potential fully and invest in their transformation. The experience has reinforced the value of going beyond what one thinks is possible, a lesson we eagerly share with those we mentor.

This decision, as daunting as it was, became a testament to the power of faith, courage, and the willingness to invest in oneself. It has shaped our approach to life, business, and coaching, underscoring the belief that true growth requires both risk and trust. As we continue to guide others on their paths to self-discovery and development, this experience remains a pivotal example of how investment in oneself can unlock doors to unimaginable opportunities and transformation.

The Price of Transformation

Investing $25,000 in self-development coaching was a monumental decision for Brian and me, one that carried with it not just financial strain but a profound shift in how we perceive value, success, and the journey of personal development. This experience taught us that the true cost of transformation cannot be measured in dollars alone; it’s also counted in the willingness to challenge deeply held beliefs, to step into the unknown, and to commit to growth even when the path is not clear.

The intangible benefits of this investment have far exceeded our initial expectations. It reshaped our understanding of what it means to invest in oneself, revealing that true value often lies in the unseen, in the shifts in perception, confidence, and the capacity to dream bigger and achieve more than we previously thought possible. This journey has underscored the importance of viewing success not just as a series of external achievements but as the internal evolution that allows those achievements to manifest.

SCAP - DFY 3 | Self Development

Encouragement for Others

Reflecting on our journey, I want to invite you to consider your own beliefs and the potential investments you might make in your growth. It’s about recognizing the moments when the universe presents us with opportunities that, while daunting, have the potential to transform us in ways we can scarcely imagine.

Embracing an “and” mindset has been crucial for us. This mindset allows for the possibility that we can pursue growth and financial stability, personal development and professional success, all at once. It’s about seeing beyond the immediate cost or challenge and understanding the broader impact such decisions can have on our lives. I encourage you to consider where in your life you might be facing a similar crossroads and to approach it with an openness to both the risks and the immense rewards that can come from saying yes to growth.

Reality isn't what we see it to be. It's malleable. Click To Tweet


Our journey from skepticism to profound personal and professional growth was neither simple nor easy. It required a leap of faith, a willingness to confront and move beyond our fears, and an openness to the lessons the universe was eager to teach us. This experience has been transformative, not just in terms of our business’s success but in how we approach life itself.

As we share our story, our hope is to inspire you to explore your own path to self-development. We want to encourage you to approach your journey with an openness to the universe’s possibilities, a willingness to invest in yourself, and the courage to embrace the transformations that await. Remember, the most significant investments we can make are often not in the tangible but in the growth, understanding, and expansion of our own potential.

So, as you consider your next steps, think about what investment in yourself could mean. Could it be the key that unlocks new levels of success, fulfillment, and understanding? We believe so. And we invite you to believe, too.

I hope you’ve felt a spark of inspiration, a call to explore the depths of your own potential. This path we’ve embarked on wasn’t just about us; it’s a testament to what’s possible when you dare to invest in yourself.

It takes courage to put your desires out there and trust in yourself enough to allow the universe to be that building force. Click To Tweet

If you’re standing at a crossroads, contemplating a significant decision that could propel you forward in your journey of self-discovery and achievement, I invite you to take that step. Remember, the universe has a remarkable way of supporting those who commit to their growth and dreams.

 Here are a few actions you can consider:

  1. Reflect on Your Journey: Take a moment to consider where you are in your own path of self-development. What are the opportunities before you that might require a leap of faith? What transformation could they bring into your life and career?
  2. Embrace the ‘And’ Mindset: Challenge yourself to think beyond the binary of either/or. Where can you apply an ‘and’ mindset in your life? How might this shift open up new avenues for growth and success?
  3. Connect With Us: If our story has resonated with you, and you’re curious about how you can embark on a similar journey of transformation, reach out. We’re here to support you as you explore the possibilities that await when you dare to invest in yourself.
  4. Join Our Community: Consider becoming a part of our community at the Somatic Coaching Academy. Whether you’re looking to deepen your understanding of somatic practices, want to transform your OWN life, or want to become a coach yourself, our doors are open to all who are on a path to self-discovery and transformation.
  5. Share Your Story: We’d love to hear from you. Share your experiences, your hesitations, and the leaps of faith you’ve taken in your journey. Let’s inspire each other by showcasing the myriad ways we can grow, transform, and succeed.

Your journey is unique, and the potential for growth and transformation is limitless. We invite you to step into your power, to make those bold decisions that resonate with your deepest desires for growth and fulfillment. Let’s embark on this journey together, supporting each other every step of the way.

Your path to transformation begins with a single step. Are you ready to take it?

The above blog was based on the Somatic Coaching Academy podcast

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