Transcript
Brian
Hi, and welcome to the Somatic Coaching Academy podcast. Hi, Ani, how are you?
Ani
Hi, Brian. I’m good. How are you today?
Brian
I’m doing great. You’re ready for episode 93?
Ani
I am ready. 93.
Brian
Yeah. We’re talking about how coaches can differentiate themselves in a crowded market, and we’re also going to be talking about the AI coaching situation.
Ani
Waiting to see what word you are going to use. I think situation is very fitting.
Brian
Apropos. There’s some stats out there that if you just go looking around a little bit, multiple sites will tell us that there are about 110,000 coaching professionals worldwide. Billions and billions.
I think it was, don’t quote me exactly on this, but I think it was around in the 40,000s or in US alone.
Ani
Is that ICF coaches or is that all the coaches?
Brian
I just saw coaching professionals, so I’m not sure that it’s all ICF. I don’t think so.
Ani
Where did you get that?
Brian
Found it off of multiple sites.
Ani
Oh, okay. Because that number seems a little low to me. But I don’t know, and I’m bad with numbers.
Brian
So we will just be guessing. So I’m just going with the numbers.
Ani
The coaching profession, I remember the slide in one of my talks talks about how fast the coaching profession is growing. I’m not going to say a number because I would be misremembering. The growth of the coaching profession is not stopped.
Brian
It’s not stopping. It has accelerated. So one of the stats I saw that since 2022 or the time frame between 2019 and 2022, the number of people who are being certified as coaches has grown 54%.
So it’s accelerating and it’s growing. So I don’t know how many, the thousands or tens of thousands of coaches are trained each year then according to that.
Ani
Which I love, by the way, but I’m a major fan, as we say at the Somatic Coaching Academy, of not making more coaches, but giving more people coaching skills to use. Because I think it’s like coaching skills are the best skills for all human beings to have. So on one hand, that makes me really happy.
On the other hand, for people who are trying to make their living as coaches, the market just keeps getting more crowded.
Brian
Right. Yeah. And so the risk that we run as coaching professionals are kind of twofold.
Number one, the more coaches that get flooded kind of into the market, number one. And then number two, the AI situation, which we’re going to talk about, will lead towards what we call a commoditization of coaching. In other words, coaching will become a commodity, no longer an expert service.
And then coaches end up competing, not directly with one another, it was really competing with the market on price rather than outcome results that they create and those sorts of things. And that happens as more professionals flood into the market. So that’s really kind of what we’re talking about today as being a potential problem if you are a coaching professional, how are you going to differentiate yourself in a crowded marketplace and especially with the AI issue that’s going on.
Ani
Right. Over the course of like the next 10 years, right? How are you going to do that?
It’s wild, right? Because there’s a lot of people who are leaving their day jobs and deciding, you know what? I’m going to be a coach.
So there’s people who have no training. And then there’s people who have all the way up the continuum to people who have tons of training and people who are coaches who have lots of training and have PhDs. And there’s all kinds of education in the mix of all of this.
So it’s a really wild industry and it’s still fairly new. So it’s feeling like it’s teenagerhood.
Brian
Yeah. And I just want to point out that just because you have more training, doesn’t necessarily in itself become a differentiator. Nope.
Right? Because the market decides what differentiates you. And I can take a cue of this from the physical therapy profession.
Yeah. So when I graduated so long ago as a PT that, yeah, I just have a bachelor’s degree in physical therapy. And I was one of the very last classes where a master’s degree was not instituted nationally.
And now it’s a DPT that you have to graduate with. And the interesting thing was when you get out into the working world, the DPT, you don’t make any more money than the people who’ve been in the system working as a bachelor’s degree because the insurance doesn’t care. No.
The people who are paying for the services, it’s commoditized.
Ani
Right.
Brian
Right? Because they’re only paying you a certain amount of money for 15 minute increments of neuromuscular education, therapeutic exercise, manual services, and they don’t care who’s providing it because you’re providing a service for that 15 minute block and it’s a rated payment from the insurance companies. So that’s what I mean by being commoditized.
So you could be the highest trained PT. You’re still only going to get paid what the insurance company tells you that you’re going to get paid.
Ani
So you’re talking about education. Let’s talk about you could be fantastic by the way.
Brian
Yes. Right.
Ani
Right.
Brian
Yeah.
Ani
So on one hand, both of us have been through all of this by the way, right? Like between all the education that we have kind of thing and, but we’re so good at what we do. So that can be another thing that happens.
You could be the best ever. You’re still getting paid the same rate.
Brian
Right. Yeah.
Ani
Doesn’t matter how great you are. Doesn’t matter.
Brian
Yeah. And it wasn’t until, so in my case, and I think your case too, wasn’t until I left the third party payer system, insurance payer system, that I was truly able to differentiate myself. And that was a really important thing.
And when I was even leaving my PT practice and patients were telling me, they’re saying, you’re crazy. Not patients, actually people around me, my patients were actually getting happy, which I knew, which I saw was a clue. But other people around me were saying, you’re crazy.
How are you going to be any different than coming to the hospital where where it’s cheaper for the patient, but it wasn’t cheaper for the patient. And when I did the math and presented it to the patient, they are actually saving time and money by paying what looked like more out of pocket each week because of the way, and I wasn’t even each week anymore. It was, anyway, I could talk all about that, but I was able to differentiate myself in the marketplace, which allowed us to be successful with our business.
Ani
So one nugget, I think that you just said, that’s really important is don’t listen to all the people who are around you, who have opinions about you and what you’re trying to do, but have not walked in those shoes because they do not know the amount of people that we’ve heard our students have around them who say, you can’t leave. Not all the people who work with us are physical therapists by the way, but we have a number of people who have were physical and occupational therapists who have left the system and they have people around them going, you can’t do that. Well, guess what?
Watch me because you said the math. It looks like you’d be crazy. No one’s going to pay you.
Of course they are, but you’re leaving this commoditized system and you do differentiate yourself by going and working in your own practice. And honestly, Brian, as we’re talking this out, I think that this is one of the reasons why we understand what’s going to happen in the coaching industry with a different perspective than some others, because we’ve been through it already in therapeutic space. So we do have a perspective, um, on this that I think, you know, I think it’s wise to look at other industries and look at other professions and stuff and look at history.
Um, to see, cause history repeats itself with certain patterns, right? Patterns happen. Yeah.
So I think the therapeutic space is actually a really good place to, to look at and see what were the patterns there and the trajectory cause the professions are much older.
Brian
Yeah, exactly.
Ani
Exactly.
Brian
So, um, yeah, would you like to share or would you please share your AI situation story that kind of really brought it up for us why we needed to talk about this today?
Ani
Yeah, I, uh, so we were having some meetings with colleagues who were talking about this commoditization of coaching and AI, and I am always really super skeptical right off the bat when it comes to talking about any kind of technology. I mean, I was the person who didn’t want to get a flip phone. I was the person who didn’t want to get an iPhone.
You, whatever new technology is coming out, I want nothing to do with it. Right. So, um, we were having this conversation with colleagues about the commoditization of coaching and especially as it, as it relates to the AI industry and what’s coming down the pike for the AI industry and holy cow, like what’s coming down the pike for how AI is going to be integrated into our lives is pretty incredible.
Also like makes perfect sense. Right. So anyway, I, uh, I use a, an app that is kind of like chat GPT style.
And, um, it has this little robots that I can ask questions to. So I went to my robots and, and, uh, I wanted to see what they had to say. And so I felt like I was going a little undercover, Brian.
So I had my sunglasses on. No, not really. Um, and I wanted to see if I wanted AI to coach me, what would happen?
So I came up with a situation. I asked the, the AI, you know, what it thought. And then I got a really good idea.
I thought, what if I use a certain coaching methodology that I’m familiar with? And I, cause you can ask the AI to do things like in a certain voice or like, as, as you can ask for advice as a certain person, like I could say to the AI, um, tell me what Brian Traskos would say about this situation.
Brian
Oh, that’s cool. I’m sure you do that a lot.
Ani
I haven’t done that yet. Maybe I’ll try later. Okay.
Brian
So AI might be better version of me than me.
Ani
I read something interesting about that too, but let’s not get off the topic. Okay. So I put in this certain coaching methodology that I’m very familiar with.
And I said, coach me like a, this kind of coach. And I was shocked actually that the AI came right back with the exact methodology, exactly like they would do, like a coach would do it. And I just like open jaw kind of like, what just happened?
Brian
And so like, AI could potentially replace a coach that certified in this particular methodology.
Ani
Yeah. It knew the methodology enough somehow to, to actually start the conversation, the coaching conversation, just like this kind of coach, it was wild. So then I thought to myself, um, Ooh, I wonder what it would do about SBMC.
So I put in coach me like an SBMC coach, sensation-based motivation coach, right? Correct. Which is our methodology and it’s trademarked by the way.
And, um, so the bots came back and asked me a question and it was not based on our methodology. And I said something like, what do you think SBMC means? And it said, what did it say?
Sensation. Maybe it said sensation-based and then centering. I don’t even remember.
It was not sensation-based motivation coaching that they had some other words associated with that. And here’s what I said to the AI. I said, where did you get that from?
And they’d said something. And I said, did you make that up? And they said, yes.
And I educated them for a second. I don’t know if that made any difference. And I said, actually, SBMC is a proprietary method used by Somatic Coaching Academy.
It’s a trademark process. So like you shouldn’t just make stuff up by the way, because that’s a trademark process.
Brian
Um, did AI feel bad that it made it up?
Ani
No, because AI doesn’t feel bad, which I think we’re going to talk about a little bit later. It validated me and it said things like, um, you’re right, Ani, which of course, I love to hear. I love to hear that.
Brian
So the AI kind of knows how to manipulate you.
Ani
Well, the, the AI is trained to, to validate.
Brian
Yeah. Right.
Ani
Right. So, um, yeah. So anyway, that was the situation was really interesting because on one hand I was baffled by the fact that it could coach me like this coaching methodology that I kind of know how it goes.
And the other hand, it, it didn’t even know what SBMC was, but it told me it, it, well, didn’t tell me it made up something, didn’t even tell me it was made up. That’s the second time actually that’s happened to me because I caught something else where I was asking it some questions and it just was making stuff up, you know? Um, yeah, but, but also even if it did, was able to kind of enter into that conversation as an SBMC coach, it can’t follow through with it because there’s things within the context of being a sensation-based motivation coach that an AI, that AI can’t do.
Right. So it wouldn’t have gotten very far because there’s just things that it can’t do because it’s a bot. It’s not a human being.
Brian
Right. So I think the first, so first of all, scary, like really scary that so many people are talking to their AI and AI could just be making up the answers. Yeah.
And unless you call AI out on that, they won’t actively admit that they just made something up. There’s no like little asterisk saying, I, by the way, this is made up.
Ani
100%. They don’t go, well, I could be making this up. They just say it like it’s, like it’s fact.
Brian
Yeah. So there we go. So let’s just be frightened about that because how many humans right now are checking into their AI, their ChatGPT, their Claude, their whatever.
Ani
Some people aren’t even using Google. They’re just using their AI.
Brian
Right.
Ani
To find things.
Brian
So who knows what’s being made up. So just red alert people on that. Okay.
So, so we got that. And so what we’re saying essentially is that there’s more coaches being flooded into the market just from training and AI is also here.
Ani
Yeah.
Brian
And so will it be that people are just like for the, the first coaching methodology that you talked about, if it really is that accurate, why would you even hire a coach? Why wouldn’t you just go to AI and ask to be coached the way that that particular coach would coach you? Because that’s.
Ani
Well, yeah. So people could do that. Also companies love technology.
Brian
Companies. Yeah, exactly. If you’re an internal coach.
Ani
Well, not even that, like even an external consultant and coach, right? Internal coaches, external coaches. I can see all the companies who have all of these apps that they freaking love having these coaching apps, and they’re going to want people to get coached on the coaching apps.
Right. Right. Unless there’s solid evidence that you should not be doing that.
But what, what I, and I’m, you know, I have no crystal ball, but what I could see happening is that there’s like these general coaching apps that companies use as the rule. And then there are some extra coaches that you can use sometimes or under specific circumstances or things like that. But I’ve seen this happen in the wellness industry.
Again, going back to industries that are more well-developed. At first, people are going into companies and doing all the wellness stuff. Now I’ve talked to so many people who are in companies who say, well, the wellness app, the wellness app.
And I’m like, oh my God, you’re talking to a wellness professional.
Brian
Mindfulness too really has gone through that.
Ani
Right.
Brian
You used to be that you worked with mindfulness professionals, practitioners. Now there’s all these mindfulness apps.
Ani
Correct. Correct. So you really do need to differentiate yourself if you’re going to be competitive in and being able to really speak to the purpose of having a human when you’re up against all of this technology too.
Brian
Yeah. So let’s talk about differentiation because a hundred thousand coaches worldwide, let’s say around 40,000 or so in the U S it probably 10,000. The number I saw was just 10,000 coaches every year being trained coming out.
So there’s more coaches are coming into the system every year. But the research we looked at is likely, there’s not a lot of hard data on this. We had to extrapolate some data from it.
It’s likely less than 5%, less than 4% of coaching professionals are being trained in somatic coaching.
Ani
We’ll get this statistic. I might get the number slightly off and I meant to look it up and I didn’t. Right now the somatic therapeutic space, oh, in 2023, in 2023, the somatic therapeutic space was earning $3.3 billion a year. And they’re projecting by 2033, that the somatic therapeutic space is going to be bringing in $13.3 billion.
Brian
So 5X growth in 10 years.
Ani
The chart that I was looking at was like little teeny growth up in 2023. And then it’s just a big, huge spike. And I’m putting somatic coaching into that somatic therapeutic chart real quick, because I guarantee you people are not delineating those things out.
So part of the interesting thing actually is that space is on a massive growth trajectory. And of course, one of the reasons I think that that is, well, I think there’s a lot of different reasons for it. But one of the reasons is that more people are talking about it, more people are interested.
And it’s kind of like the new organic, like more people are doing it right. But it is a human skill. You cannot AI the human skills of watching a person’s body, right?
Listening with your eyes. You can listen to the words somebody says on AI, but you can’t watch the body. And you can’t from there do any of the stuff that you do when you watch somebody’s body and you work in the body.
The AI bots cannot do that. And I think that’s I think that’s part of why that huge trajectory is going up. The body skills are going to be needed more than ever.
Brian
Yeah. It’s also interesting to, I think in some ways, Ani, there is a reflexive actualization, let’s say, of the more disembodied we seem to be becoming with technology. There’s also parts of ourself that realize that our stress is going up, anxiety is going up, mental health disorders are going up, right?
All these things. And so people are seeking out more somatic methodologies because they realize or their life just isn’t where they want it to be, even though they have all this technology to support what should be a really easy and wonderful life because technology is doing it. It’s just actually making us more disembodied, more disconnected, more disintegrated.
Ani
Which means that the somatic practitioners are needed more than ever.
Brian
So let’s just look at this trajectory for a second. 10,000 coaches trained a year in basic intellectual cognitive methodologies. The somatic therapeutic space is going to have a 5x growth in demand in the next 10 years.
So we’re going from 3 billion to 13 billion. I think you said something like that, right? So 5x growth, essentially, in that amount of time.
4 to 5x. And only 2 to 3% of, let’s say, maybe less than 5%. Let’s be generous.
Let’s say 5% of coaching professionals a year train the somatic stuff, right? So that’s a differentiator right there. That is the differentiator in terms that you’re looking for, for being a coaching professional, is to have those somatic skills, tools, practices that you can bring that disallows really AI from being effective.
So you’ve taken AI out of the competitive market.
Ani
And commoditization.
Brian
Yeah. And you’ve also taken yourself out of commoditization because that’s not when someone says, well, a company says, well, we pay $60 an hour for coaching, take it or leave it. You can say, well, I don’t do coaching.
I don’t do the coaching the way everyone else is trained. This is the kind of coaching we do. We’re not a commoditized profession.
Yeah.
Ani
You can start demanding. Well, you can demand your prices based on the results that you can get with your clients like you kind of should can now. But if the commoditization happens, you won’t be able to do that anymore.
But you will still be able to do it with the somatic coaching.
Brian
So you can do results-oriented pricing as a somatic coaching profession, not commoditized pricing as a standard kind of coaching profession. When I say standard, it’s the way everyone else is trained. Right?
So it’s a specialty. That’s what you’re differentiating yourself out of is a specialty sort of thing. So let’s just talk for a moment, Ani, about somatic coaching for a second.
Ani
Yeah.
Brian
Because we are just at a conference recently and people are asking us about, well, what is somatic coaching? I’d never heard about it before. And it’s kind of funny.
I have a recurring challenge in my own life. I kind of live in a bubble and I have this idea that everybody must know about somatic coaching stuff because I live it 24 hours a day. So I’m really surprised when I go out there in the world to a coaching conference and people say, I’ve never heard of somatic coaching before, which basically tells you still about the differentiation factor.
Ani
Oh, sure.
Brian
Right? So that just alone tells you. So we had a lot of interest and questions around it.
And even some people have said, well, I’ve heard of somatic coaching before, but I don’t know much about it. Can you tell me about it? And I said, well, the first thing I want to tell people is that all somatic coaching is not the same.
It’s not the same.
Ani
Yes. Yes. So some of the conversations I was having where people were saying, well, I know what somatic coaching was, but they were talking about somatic therapeutics.
They didn’t really understand. So yes, what were you going to say? It’s a really important conversation to be having right now and to talk about the differences in somatic coaching because just somatic coaching, there’s a ton of variation.
Brian
Yeah. And so the example that I used at this conference was I would tell people, if I introduced myself to you and I said that I’m a surgeon, then what would your next question be?
Ani
What kind?
Brian
What kind of surgeon? Well, that’s the same thing it is for somatic coaching. So somatic coaching, it’s like surgery in terms of that there’s many different methods, styles, ways to go about doing somatic coaching.
And we do a specific type of somatic coaching. So remember somatic just means body oriented. So when someone’s doing somatic coaching, they’re doing something that’s oriented to the body.
So when I talk to other somatic coaching training professionals, we’re all doing different stuff. We’re all doing different things. It’s all body related.
It’s all body oriented. And not all of it is totally different. If anything, the most common stuff that every somatic coach training program does are kind of those somatic practices.
Ani
The nervous system regulation.
Brian
The nervous system regulation stuff. That’s like kind of the foundation for most, if not all practices. And if you’re looking at a somatic coach training program that does not do nervous system regulation as the very first thing, then be wary.
You do you, but we wouldn’t. Beware. But after that, it changes.
So everyone’s doing the nervous system regulation stuff, but then what people get taught after that is different. And so we teach a pretty methodized somatic coaching process and processes around what we call sensation-based motivation coaching. And the reason we do that, and I told this little, I had this little exchange with someone and I said, okay, so what kind of surgeon are you?
I’m a surgeon. What kind of surgeon are you? And I said, well, I’m this kind of surgeon from a coach.
We do sensation-based motivation coaching. And I say, if you talk to somebody, if you’re looking at hiring someone who does somatic coaching, or if you’re looking at entering into a training program of somatic coaching, if someone tells you that they do intuitive somatic coaching, I mean, red alerts, red alerts, red alerts, because it’s almost like if, well, what kind of surgeon are you? Well, I’m an intuitive surgeon.
I don’t know where I’m going to cut.
Ani
Just go in.
Brian
Just go in and start kind of, if my intuition tells me where to cut, I’m just going to start cutting around.
Ani
Wouldn’t do that.
Brian
Wouldn’t do that, right? I want to know, I’m a cardiovascular surgeon. This is the entry point I take in.
This is the angle I go in at. This is what I’m going to do. Like when you talk to a surgeon, you want to know exactly what they’re going to do.
You don’t want them going in there and like just trying things out sort of thing.
Ani
To that point, we tell our students this, and I think it’s really important. If you’re, I think, you know, one of these things about niching into and differentiating yourself with somatic coaching is you can’t just leave it there. You can’t just say, I’m a somatic coach.
You’ve got to continue on with an example so people understand because people are going to categorize you. However, they have experiences in their minds, not your mind, their mind, and we have no control over what experiences somebody else has had. And we basically have no idea what kind of experiences people have had.
So if we just go, I’m a somatic coach, then they’re going to find some file folder in their brain.
Brian
Yeah, right.
Ani
Like, what does that maybe mean?
Brian
My friend worked with a somatic coach and they had a terrible experience or something or it didn’t work.
Ani
All about somatic coaching, but what they mean is they went to yoga class once in the seventies. Like you have no idea. So you have to say, if you’re going to say, I’m a somatic coach, you have to follow it with an example of the kind of work that you do.
So you can give an example of that work and the results that people get. Otherwise, you are leaving way too much chance to people filing through their own sorting system in their heads.
Brian
Yeah. I just want to come back and kind of finish that thought on the intuition for a moment, because it’s not like I’m down on intuition, but what we like to teach our students to do is to, yes, tap into your intuition, but within the process that you’re learning. So use the process and then link your intuition up with the process.
So what, in other words, with sensation-based motivation coaching, you’re learning several different tools within the training. And so you can certainly use your intuition to decide which tools to use. Like that’s a thing.
But you’re not just kind of trying things out and sampling. You know what you can do. You know what tools you have available to you, and you know how to use the tools.
Ani
And you keep bringing it back and grounding in the client’s experience, because a lot of times with intuitive work, you’re kind of like swimming out there in the wacky wild wonders. And the next thing you know, hesitating even calling them a coach is leading the client through their own journey, the coach’s journey, rather than really partnering with the client, keeping it client-specific and leading the client and following the client’s intuition. You know, because that’s not coaching.
Coaching is really partnering with your client so that they’re leading the process, and you’re partnering with the client in that leading. And a lot of times when people say they’re leading with their intuition, they’re taking people on some kind of trip, but they’re taking people down that path.
Brian
Right. Yeah. So when it comes to, again, somatic coaching, and back to your point about giving people an example, that’s really important.
And what I want to know when people say, oh, I do somatic coaching, I always ask them, well, what methodologies you’re using? Right. Like when you are doing somatic coaching with people, what are your methods?
Like what are your standards? Like what are you actually kind of doing with someone? And if someone can’t describe to you the method that they’re doing, when you’re hiring somebody, if someone can’t describe to you the method that they’re doing, how they go about doing it, then again, I’d be wary of that.
Because to me, whenever we’re in someone’s body, it’s just like surgery, right? We’re not cutting into their body, but we are energetically looking into their body, right? They are taking their own conscious awareness and they’re directing it into their own soma.
And we’ve talked a lot about this, that, of course, traumas kind of live in the body or stored in the body this way. So anytime we start directing awareness into a soma, there’s a chance, not always, right? Not always, thankfully.
But there’s a chance that some past issues could come up. And when we’re using methodologies, we actually kind of have guardrails on the process to keep you safe and to keep the client safe as well. That’s why I always want to know, what are the methodologies?
Ani
That’s another thing about differentiation though, Brian. If you’re not following a process, how can you say you’re differentiating yourself in the market? Because people want to know that you’re following a process. They can get results with person A, B, C and D, but if you’re just following your intuition or you’re not using a process, then who knows if you can get repeatable results.
Brian
Yeah, yeah. OK. So let’s kind of think about how we’re going to summarize this thing. What we’ve talked about a lot of coaches coming in, AI situation is running rampant, potentially learning how to coach and potentially even just getting better and better and better at that. So right now the trajectory for the market is huge in somatics and not many people are being trained in somatic right now. So that really for the next 10 years, it looks like there’s like…I don’t think they call it a blue ocean, but like a pretty wide open space to be able to really grow and build a client base and get your practice solidified within that, within the somatic coaching space and realm. And what we really lean into this sensation based motivation coaching and what we really lean into with our program is really a comprehensive coaching program. You know, again, I, I look around at a lot of other coaching programs and everybody is serving a specific need in the marketplace, which I which I really appreciate. Some coaching programs are more kind of ad hoc. Some are kind of grab a little bit here and learn some and other ones are completely immersive and longer term. And we really pride ourselves on having a very comprehensive training program, right? It’s, it’s about a year long. You learn the somatic practices, you learn the cross mapping methodologies for both physical and emotional distress and challenges. And then you learn all of the sensation based motivation coaching skills that take those practices and cross mapping and put them into a coaching methodology and coaching framework. So and it happens over the again, over the course of the year, there’s lots of opportunity for colleague and peer connection, for peer practice, for mentorship. We have an in person component. So we really spend a lot of time helping coaches not only learn the skills and tools, but actually taking them up for themselves and changing throughout the course of the program. And that’s kind of how we differentiate ourselves within the training space of somatic coaching schools.
Ani
So if you’re a coach listening to this, don’t be like me and put your head in the sand. I think it’s really important that we do think ahead and realize that these changes are coming. A lot of people are very excited about them. Technology growth just keeps happening faster and faster. So for you it, it’s tough, right? I mean, people are dealing with a lot of life coming at them right now. But if you’re a coach, I really think you need to take, well, we encourage you to take some time and think for yourself in three to five years, what is my plan that I’m putting in place now so that in three to five years when coaching is being commoditized and when the apps are all over the place doing coaching, that I’ve thought ahead. Because you have the capacity now to start putting things into place so that you are putting yourself ahead of the curve rather than below the tidal wave, you know, But there there’s definitely things that you can put in place. And it may be doing things like studying with us, it might be something different. But I do highly encourage you to think ahead for yourself and make those decisions so that you can still do the work that you really love to do in the world and matter so much. We are not going to be losing the need for human skills and human connection, But we do need to think about the things that AI specifically can kind of take out at the knees in the marketplace and, and the things that are going to still stay the same and, and then rise above in the need, you know.
Brian
So stay relevant in your meaning and in your purpose. Yeah, rise above the rest of the crowd. Really do amazing work in the world.
Ani
I have confidence because that’s really important to keep putting ourselves out there with confidence as the world is changing so rapidly. Yeah, in a much needed world.
Brian
So thanks so much for joining us this week again on the podcast, and we look forward to seeing you again next week.
Ani
Bye bye.
