Transcript

Ani
Hi, and welcome to the Somatic Coaching Academy podcast. Hey, Brian.

Brian
Hey, Ani, how are you?

Ani
I’m good, and I’m so excited. Before we get into our podcast, I just want to give a shout out to our core centering graduates, because we have a bunch of Core Centering graduates right now participating in our annual Core Centering challenge. And it’s so much fun to watch everybody out there doing Core Centering. In our Core Centering challenge, the graduates that choose to participate choose their own challenge. And so you’re going to find our graduates on Instagram and LinkedIn and YouTube and all over the place, and also live and in-person in their communities doing Core Centering. And for those of them that are in the virtual space, they’re hashtagging GetCentered and BodyMindCentering, so you can find them there. And they’re going to be presenting different Core Centering practices for their communities in the world.

Brian
I love it. Some core centering bites, some core centering classes, some Core Centering centering. So just to confirm with you, #GetCentered.

Ani

#GetCentered.

Brian

#bodymindcentering. Yeah. So find those hashtags and you can get a little Core Centering infusion of your own.

Ani
Yeah, you’ll be able to find lots of different people and lots of different practices. And that’ll be going on through September 29th of 2024 this year. So rock on, graduates, and go out and support the graduates and get some centering, get centered. Cool. Love it. Yeah. So this week we are talking about, really excited about this topic of virtual versus in-person versus live somatic training. Yeah.

Brian
So episode 46 this week. And really what we’re looking at are when we compare and look at the pros and cons of on-demand somatic coach training, virtual somatic coach training, in-person somatic coach training, or any combination of those things. When you look around out there in the world and you may be considering doing some training in somatic coaching, which we highly recommend, we know it’s the thing that’s happening now and going to be picking up steam and becoming more and more and more in the future. We’ve talked a lot about how 20 years ago, 30 years ago, yoga was fringe, and now there are yoga teacher training programs everywhere.

Ani
It’s the hip cool thing. Which is good, right?

Brian
It is great. People doing those things and sharing those things, it’s really, really important. We really see what’s going to be happening in the very, very, very near future is a lot of people are going to be much more interested in somatic practices, somatic coaching, somatic therapies, somatic-anything. Anything afterwards thing. You might be looking around for somatic coach training programs. We get a lot of questions from people about our program that are looking around at other programs, too. We’ve tried it so many different ways in the number of years we’ve been training, which is why we have decided to be working the way that we’re working right now in the world because of our value around really high competency and really being able to help people make a real confirmed difference with their clients.

Ani
Being able to grow and start and grow a business.

Brian
We’re going to talk about that a little bit more as we go along because every coach training program, how they’re offering, what they’re offering, you have to consider what’s their come from, what are their values, what’s the work they want to do in the world, what people are they interested in having join and be a part of what they’re doing.

Ani
And how is it done?

Brian
Yeah, and how is it done? So there’s all kinds of different parts around that.

Ani
It’s such an important part of looking at the training. It’s one, Brian, that when we talk to prospective students, I find that it’s not necessarily… I don’t want to say this. People sometimes can equate the price, and they’re just looking at the price, but they’re not really weighing the how it’s done. I was just in an open house this past month, and we do those about once a month, and they’re an opportunity. I run them at the moment, so they’re an opportunity to come ask any questions you have. We tell you a little bit about the programs, and we show you behind the scenes, look into the student vault area. We usually get some great questions, and I had a great question from a prospective student this past month in Open House. She said, “Since the inception of your programs, what feedback have you gotten that you’ve then changed things in the program?” It was the first time anybody asked me something like that. I knew without a doubt because it’s one of my most fascinating things just for myself to think about. When we first ran the program in, I think it was 2018, was our first cohort that was an official somatic coach training cohort for this incarnation of training programs.

Ani
And afterwards, you and I looked at each other and in terms of the curriculum, we were like, oh, my gosh, that was amazing. And since then, actually, very little has changed curriculum-wise, but we have changed some things about how we deliver the curriculum that have been significant. And I don’t know that… I’d have to tease it apart. I don’t know that that’s necessarily come from student feedback, which is what this prospective student was asking me about. I don’t know that those curriculum changes have necessarily come from student feedback. More so, I think that the faculty and we have sat down and really looked at the competencies that are coming out of the programs, and how can we continue to get the best possible competencies without wasting anybody’s time and being very efficient with it? And that’s really important to us. One of the reasons it’s really important to us to be efficient is because we’re all grownups, we’re all busy, we all have lives. Everybody who studies with us just about has family life that they’re trying to juggle. They’re juggling a day job or their own business while they’re learning and their family. It’s a lot.

Ani
I don’t know about you. I’ve been through programs where I feel like, I don’t know, some of this was really pertinent and some of it wasted my time. We don’t want to do that with our students. We’re really looking for efficiency and to get the absolute best competencies. And that’s where the transformation has come through with how we deliver the programming. Correct.

Brian
Yeah, I would agree. So when we look around out there in the marketplace for programs, the basic ways that programs are delivered are on-demand programs, virtual programs, which are also on-demand programs, and some type of in-person component as well. Then there’s features within each one of those things that different programs would offer, essentially.

Ani
What do you mean? What’s the difference between on-demand and virtual?

Brian
On-demand is basically self-paced. Where you can go to a website and order up a program and there’s no facilitation from an instructor. It’s just your basically online course learning. You basically order a prerecorded program, and then you study the material and then maybe you take a test or something to show that you read the material. Now, we have an on-demand program on our platform, Unlocking Human Potential. It’s on there. We have a couple of them. You could take a test and get a little certificate on being trauma-aware thing. Yeah, for Unlocking Human Potential. What are the pros of on-demand programs?

Ani
Can you give me the contrast, though, between the next one you talked about first so we can have that?

Brian
Right. So virtual can also be virtual live. Okay. It’s still on a computer, but you’re in live interaction with a cohort, with an instructor, with those sorts of things.

Ani
Got you. We’ve got on demand, which is self-paced, I’m just watching videos thing. Then the virtual, as you’re describing them, is I’m live with a cohort.

Brian
Live with a cohort, yeah.

Ani
Okay, great.

Brian
It could be virtual. Actually, virtual has two distinctions. One could be what we call asynchronous, and one is synchronous learning. Asynchronous learning is like the on demand learning, where you’re on your own doing that. Synchronous learning is where it’s in real-time with a cohort and instructors. In some ways, the virtual can be done either that synchronous or asynchronous. When you look at even being certified by educational bodies, you have to be clear about which one of those you’re doing. I don’t want to go too much into the weeds on that.

Ani
As an institution, we need to be clear.

Brian
Exactly. If we’re looking certified for continuing education credits or those types of things, you have to be very clear about whether we’re doing asynchronous or synchronous learning.

Ani
Right. Because certification bodies care about that thing. That’s a part of what we’re going to talk about, why it’s important.

Brian
Yeah, to do that.

Ani
Back to on demand.

Brian
On demand learning. On demand used to be, remember the correspondence courses? Way back in my PT days, you could go with basically…Professional education was you went to a seminar. That was the only way to get it unless you wrote… There were some that did correspondence courses where you could order a packet of information and read through it and then send a test in that you… You get some credits for it or something like that.

Ani
Yeah, later they also had videos. They would send you a video.

Brian
Yeah, or like your VHS or something like that. I had one of those. Yeah. On demand training is like that training. What are the pros of it? Well, the pros of it are they’re self-paced. We mean you can show up when you want to show up, when you have the time, when you feel engaged, when you feel like you can focus, all those kinds of things. That’s the pro.

Ani
You can take your time.

Brian
Take your time. You can stretch it out. You can do it quick, whatever it is. That could It could be a pro. It could also actually be a con, too.

Ani
Well, 100%, because I think a lot of reasons why the on-demand don’t work, and this is documented in places, is that people just don’t complete. It’ll complete it, right? The completion rate is so bad.

Brian
Very, very low. Yeah, on-demand courses have a very low, low completion rate. Now, the other potential pro, though, which is why I think on-demand seems so attractive is because they’re pretty low cost point. Well, absolutely. Price point is very, very low on those.

Ani
Yeah. So from a company standpoint, you’re not paying an instructor to be there live and do all that thing. You develop the curriculum once, the person sits down once and records it. And so you can actually deliver that thing with a lower overhead. You’re really just needing to pay for marketing, advertising, advertising, advertising, that thing over and over.

Brian
Yeah. So that on-demand course might be anywhere from 50 bucks to $500 or something like that. So you’re going to pay for it and you’re going to be self-paced. As we just talked about, they have very, very low completion rates. And because the low completion rates are so low, there’s obviously very low competency rates from that. So someone taking an on-demand course is not going to be even closely as competent with whatever material they’re learning without having some type of live feedback interaction practice with people. So the competency rate is very, very low, and that leads to a very low integration rate of the material. So you can have the best material, the most life-changing material in the world. But if you’re not competent with it and you don’t know how to integrate it or you can’t integrate it, then it’s lost.

Ani
100 %. I’m also thinking about from a faculty or a teacher perspective that when it’s an on-demand course, we have some on-demand courses. Because the instructor, the teacher isn’t interacting continually with the students, the curriculum doesn’t grow or even the inflections around what questions you ask, what integration activities you do, that doesn’t grow. The knowledge base that you get from interacting with the students to understand their understanding of the material doesn’t grow along with the curriculum. And so to me, as we’re talking about it, it feels like it’s not quite as alive because as an alive being, as beings, we evolve with life itself. And so those on demand courses are canned and they’re not actively evolving around the material.

Brian
I will say, too, both of the pros that go along with on-demand courses is for people who are in countries where there’s a huge disparity in financial exchange thing, that these on-demand courses can be really great for people because it makes them, again, much more affordable for them. We’ve actually donated a lot of on-demand coursework to people in other countries, in Africa, in Africa. Where the exchange rate is so bad that we want to be able to help people be able to get the material as much as they possibly can. A lot of time, on-demand courses is great for an organization to be able to use that as a way to donate, donate learning for people. The other thing is if they’re in different time zones, on demand learning is great because, again, it’s self-pay. There are pros to it. We’re not going to totally put on demands at all, but depending on where you are in your learning journey and trajectory, I would just say be very mindful about where your investment is best used. Because in terms of return on investment, it’s really important to understand what’s the most that someone can do and invest in in order to get the result, that the very, very best result that they’re capable of and with the environment will support thing.

Ani
Yeah. It’s one of the reasons why we encourage you, if you’re considering Somatic Coaching Academy programs, to have a conversation with our program administrator because she’s going to be able to help you to meet where you are in your learning journey with what courses, not just the curriculum, but the way that the course is delivered is best for you. Because we definitely recommend some people start with our on demand courses so they can get in there, get started, get learning and get going in their own pace and all of that stuff. But when you’re really developing mastery, and some of our students are, a lot of our students are, there’s different learning that’s really required for masterful integration.

Brian
Yeah. And don’t fall into this trap, too. Sometimes I fall into this trap, so I just want to put it out there, is that sometimes we really want to make a change, have a learning, do something, grow, learn about something. The on-demand course is enough to just scratch our itch a little bit. We buy the on-demand course, and then we feel like, Oh, great. Now I’m going to learn the thing. Then we actually don’t complete it, again, because these have very low completion rates. But on some level, we’ve satisfied our urge to grow, but our subconscious actually still wins because we don’t get the growth that we really wanted to get.

Ani
We haven’t actually changed.

Brian
We haven’t actually changed anything. We’ve satisfied our itch to grow, but we haven’t really transformed.

Ani
We haven’t really changed. That’s a really great point. I bought an on-demand course. I’m halfway through. It was like two years ago. I’m really interested in doing the work, but I haven’t, quote, unquote, found the time. It satisfied my itch for that topic and for having a course to learn because I love to learn and it sits there and every once in a while, I take another bite. But I know very well I haven’t integrated the information. I can’t use the information. I haven’t become different because of the information. Yeah.

Brian
That’s the thing with that on demand courses is they may just scratch an itch, but probably not going to get a lot of transformation or change at all from them. Just that’s on demand. Okay, so let’s go on to live virtual. It’s a lot of live virtual because we’ve talked about the asynchronous. So live virtual. In the marketplace, if you look around, most somatic coach training programs, now, some are completely on demand, which is mind boggling to me that a somatic coach training program could be fully on demand.

Ani
Well, let me say something about that real quick with a little asterisk, because there are a lot of them that are fully on demand. And I’ll say something like, they won’t market it like that because you have the opportunity maybe once a month or maybe every week or something like that to meet with our faculty, ask questions, and get coached or stuff like that. That does not make the content of the course live-virtual, by the way. That means you are taking an on-demand course and you have an opportunity to interact with the faculty, but it is way different. We’ve seen from our students in our community that the things that happen… First of all, the amount of people who will come to those non-mandatory integration sessions with the faculty, there’s an uptick right in the beginning, and then it way peters off. So usually people don’t find the time, they don’t make the time, they don’t come to those things. I’m hesitating in even saying the way that the information is integrated because it’s just disconnected, Brian. I just want to make a point that that is not the same as what we’re talking about with the live virtual.

Ani
You’re going through with a cohort where you’re actually interacting with the information and your faculty live together. You just happen to be on the Zoom room. Live-virtual.

Brian
Yeah. So live-virtual, as we talked about a whole bunch, is a lot of coach training programs, do it this way, where 2:00 in the afternoon, you’re meeting with your cohort, you’re going through a lesson, you’re doing some training, you’re doing whatever that you’re actually doing in the course together, but you’re going through in real-time together. And that’s a live virtual training program. Now, there’s so many different ways to do that well. Is it just that you’re just showing up to a class every week and nothing happens in between? Is it that you’re showing up for class? But then there’s also a virtual community that’s a part of it we can ask questions 24/7, and you’re having people spending a lot of time cultivating community and answering questions and those types of things. Our Somatic Transformation Fundamentals program, one of the things we’ve done over time and taking feedback from our students and looking at their competency ratings at the end of the coursework, is we actually have a blended program. We have a part of that that’s their on-demand chunks as a part of that program. They’re on-demand lectures. But then we spend a block of time together as a cohort going through facilitated conversation around that material and then practice integrating that material in real-time as as well as having our students have required peer shares where they are integrating with each other in real-time and they’re reporting back, and then video competency.

Brian
We’ve actually got a lot of touch points in our Somatic Transformation Fundamentals program that includes a little bit of asynchronous learning and a lot of synchronous connection with mentor calls. So all the time we’re taking that material and we are helping people to integrate, integrate, integrate, practice, play with it, understand it, get it into their system, embody it, all those kinds of things go right down along the line for that virtual in-person experience.

Ani
That’s a really cool… I mean, we’ve seen so many… We’ve tried so many incarnations of that program in particular. It’s so cool because it does have this really unique blend, like you said, of the mentor calls, the integration sessions. We have mandatory virtual live meetings. We have non-mandatory office hours. There’s times when you show up and we walk you through exactly what you’re going to do. Then there’s other times you can show up and be in the inquiry and ask questions. All of those different ways we have people learning is so cool. We are sticklers here about the peer sharing. I’m bringing it up because I was just talking to somebody yesterday who was going through a program where they have to complete a certain amount of hours. I’ve been through plenty of certification programs where they say you have to complete a certain amount of hours before you go on or you get your certificate or whatever. They basically say, go at it, make a list, or here’s a form, and you can write people’s names down. We’re pretty much sticklers about the peer shares. In the live virtual classes, we do peer sharing on the live virtual classes.

Ani
Then you will have peer sharing outside of class, but we assign them. I think that might be different than any other program, actually, that I’ve seen. Part of the reason I bring it up is because people cheat. Hey, I’ve cheated, too. I’m not saying other people cheat, and that’s never been me. But we’re busy, and we’ve got a hundred hours we have to do or whatever. It’s been really interesting to me to hear through the years how adults modify how they do that sharing out of their live virtual learning opportunities. We are sticklers about that. We don’t make people do tons of it, but the ones that we do, we make it really mandatory and intentional so that we make sure the competencies are really good. That’s another thing to look at when you’re doing things virtually. Because you’re not in person doing your shares right there in front of the instructors, what does that look like? I love it when people ask me in open houses about what the peer share feedback looks like from the instructors, because there’s some live virtuals where you go often to your little breakout rooms, an instructor never looks at what you’re doing.

Ani
There’s some that there’s instructors there watching and helping. Sometimes there’s role model coaching that you can watch. Sometimes it’s just people doing their own sharing. So the actual learning through role modeling and sharing with your peers is a big part of that live virtual component that you should definitely get some more information about. For sure.

Brian
What are the pros of this live virtual program? If you choose to do a program that’s solely live virtual, what are the pros? Well, it’s more of a moderate cost. There’s no travel associated with it. You can potentially arrange with peers near to me. There’s peer engagement that goes on. That’s certainly a pro. There’s real-time instructor learning and feedback. That’s a pro.

Ani
The competency development is usually better because there’s the accountability of being there with your peers. So showing up and learning. I think learning integration is usually better.

Brian
Certainly better than on demand. Exactly.

Ani
Better than on- Comparing with the on demand.

Brian
On demand. Let’s just compare it to that. What are the cons? What are the cons of a solely live virtual program? Because the next one we’re going to talk about is the in-person component. When we think about the cons, we’ve got to compare this to in-person. Maybe let’s talk about in-person first, and then we’re going to come back and talk about how that compares to a solely live virtual experience. Sure. Because we’ve run solely live virtual programs, right? Sort of thing. And then we also run programs that include in person, in real-time. We’re meeting at a retreat center together. We’re meeting at a conference room together. We’re doing something with our student cohort. You can touch them. Hey, how are you doing? You can touch them. You can give them a hug, if that’s appropriate, if that feels safe for you to do. But we’re in physical contact with people. And what I find is really interesting, the point I think we’re trying to make here, Ani, is that the way we’ve developed the program, the question, the underlying question we’re always asking ourselves is, “how can we help people be the most competent with this material?”

Brian
And that’s how we make all of our decisions. We don’t necessarily make the decisions on what’s the best cost or what’s the most convenient. I mean, we pay attention to those things, but our driving question is always, “what’s the biggest return on investment that our students can get with this material”. And that’s how we make every one of our decisions.

Ani
100 %. Because if our students don’t feel competent, and if we don’t feel that our students are competent, they’re not going to be able to go out and make their impact. They’re not going to be able to start and grow their businesses. I was just talking with another… I’ve had a lot of conversations this week. I was just talking with another business owner who owns a certification program as well this week. And I was talking about how we have 100%, not 90, not 80, 100% certainty that everybody who goes through our program is going to be competent upon graduation and be able to go out and do these things. And that certainty in that result that a 100% of people who come in and show up to the things the way we’ve lined them out, allows us to really just lean back and know that everything that’s going to be developed during the course of the program is going to happen. Our students feel that. Back to what you were saying about how we orient this, we have to, in our minds, orient how we run everything so that the competencies are 100%.

Brian
Yeah. And so every decision we made around, where do we want an in-person component? Where does it make sense to have an on-demand component? Where does it make sense to lean into that live virtual stuff? So we’re really using all three of these pieces. But what we will say is that for the Somatic Coach Pro Training program, where someone learns to become a sensation-based motivation coaching professional, where they get that certification, what we know is that the first part of that training is live virtual. It’s amazing what happens after the in-person retreat. People are fundamentally changed after that in-person experience that they go through with us, that four-day retreat that happens after a period of just virtual, virtual, virtual, virtual, this in-person stuff. Suddenly, your instructors and your peers are now they’re four-dimensional beings. Not just two dimensional beings anymore. On a screen, we’re two dimensional beings. You can’t get a sense of someone’s height. It’s so funny how many times when we meet somebody, you’re like, Oh, I didn’t realize you were that tall, or I didn’t realize you were that short. Most people are like to me, I didn’t realize you were that short.

Brian
I got to realize you were that tall. But it’s interesting what we miss, really what we miss when we’re not live in person in real physical space with other humans. And think about this, we’re doing somatic coach training. We’re doing training around the body, around how our bodies work, around the energy fields that our bodies are associated with. The energy fields, our bodies are either immersed in or producing, however we’re going to talk about it, its a whole other conversation. But to be in those fields with each other- Exactly.

Ani
We’re co-regulating. We’re transformative.

Brian
That’s what starts to create these transformations. At our in-person retreat, 100% of our students that go through the in-person retreat have a transformation. A hundred %? They’re changed beings after… There’s degrees of change, but they’re transformed people after that experience. And that would not happen if we didn’t have that in-person component.

Ani
Absolutely. And we do certain elements of the curriculum at the retreat on purpose because of those things. But can we compare and contrast here a little pro and con? Because you might be hearing this part of the conversation and think, well, why don’t you do four chunks or so of in-person over the course of a number of months. Wouldn’t that be better from everything that you’re saying? And so from a pro and con, one of the things for us in developing all this stuff is, again, efficiency and competency. We’ve found that one of the most efficient ways to get people in and help them to learn their competencies and get and integrate this information isn’t actually to do the chunks of in-person, but it’s to be able to do live virtual weekly. With our Smatic Coach Pro program, it’s every single week. So there’s this repetition of information. So you’re not missing chunk to chunk in between those chunks of time in person. You’re not missing that integration time. The integration time is so important. And we really have infused that retreat because it’s this potent infusion right at about three quarters of the way through the program so that we can really lock in the integration that people have been going through so that they can then take that powerful transformation and send them on the last part of their journey.

Ani
It’s not needed to come and do that in person. It wouldn’t actually be for our program as efficient. And again, our people have families, they have businesses, they got a lot of things going on. And to travel and to find accommodations and to take all of that time out is not the most efficient thing for us for our program.

Brian
Yeah. Really striking that balance is really, really important. When you look at each of these separately, they each have pros and cons. Even the in-person programs that have a lot more in-person thing. Well, the pros are you’ve got more time with people. The cons are you might not have as much integration time between those immersions with other people, and there’s higher cost on travel and higher cost on taking time away from life and away from work to go do those things. So these are just no good, bad, right or wrong. They’re just you have to think about what really, really works well for you. And we spend a lot of time working with our students and the people who are interested in learning the things that we do with people of what’s going to be the most effective, the most efficient, the most impactful, and going to help you move in the direction of your business and your mastery with where you really want to go and become the most competent with it.

Ani
I’ve got another one, too. Attrition. There’s usually more attrition in those programs because you don’t have the connectedness regularly. Yeah. And so you go and you do this live thing and it’s powerful and awesome, but then you have a number of months or weeks between the next time you do it and people end up petering off, leaving, life comes up and takes them away thing. And so there’s more attrition sometimes in those programs as well. For sure. You wanted to talk about the cons of the live virtual after we talked about the in-person?

Brian
Do you want to get back to the… Well, I think I mentioned that the con of the live virtual is that you just don’t get that fourth-dimensional change with people. When you’re only in this two-dimensional world, you’re really missing something. And I think Because I, again, teach both live virtual and a lot, teach a lot in person. Something interesting happened right around the COVID-19 pandemic. We remember before the COVID pandemic, there was, if you wanted to go get training, you went to a room, you took a day off from work, you went to a conference room, a hotel room, a retreat center, and you spent time with other humans and other instructors learning things. That was how you did it. Then all of a sudden during COVID, it was like, Oh, no, we can’t do that. We can’t go anywhere. Let’s go online. A lot of professional education companies upticked their professional trainings to go virtual. And somewhere along in there, I think we fell under the illusion it was just as good.

Ani
Yeah, I agree.

Brian
And we did it. It was pretty big for three years. It was a big push for three years. And so being a part of the professional education community and working for other companies and traveling and doing a lot of these things, as we started trickling back to in-person, the contrast was incredible. It was really amazing when people were like, Oh, my God, I never realized how good it felt to be learning in real-time with other people. It’s funny, Ani because I actually went back into real-time learning before you did. Going back to a retreat center and teaching live, and come back and go, Oh, my God, that’s so amazing. And you’re like, Yeah, whatever. Then I remember the first time that we went out and talked together and you were like, Oh, my God. Back with real people? Do you remember? You were just blown away by it.

Ani
I do. Yeah. And I do remember now that you say it, you coming back and sharing how it felt for you and me really feeling like, No, it’s just as good. It’s wild. And some people haven’t really gotten back to getting in person again with people.

Brian
Right. Yeah. So don’t fall under the illusion that it’s just as good, because honestly, it’s not. It’s not. It’s simply for learning, for transformation. It’s simply not as powerful to be solely online. I think there’s room to have the blend, which we’ve done a lot of time working on the blending, the on-demand, the virtual, and the in-person. But for a somatic coach training program to be not only maybe totally on demand, but also only live virtual, they’re missing something. There’s something missing there because somatic, it’s about the body. It’s about being in a relationship with other people’s bodies in real space, in real-time, especially with your instructors and with your faculty and with your peers. That is just so incredibly transformational.

Ani
It’s a topic of conversation for another day, and we’ve talked about it, too. But those things are going to cost more money. I hesitated in using the word cost because it’s not really a cost. Those things are going to be a bigger investment.

Brian
It’s an investment. It’s totally an investment.

Ani
Those things are a bigger investment, and it’s worth it. Yeah.

Brian
What we want to say, again, is what we said in the beginning, where is your desire for learning and for growth and for competency? Let it start from there. If you’re like, Hey, I want to be masterful with this material. I want to be able to do it with other people, know what I’m doing, doing it safely with people who have trauma histories that are either known or unknown. Be very safe, be competent, to be a master of this stuff. Then think about where you want to invest your money. Because investing in an on-demand course, it might only be 500 bucks, but you wasted 500 bucks because that’s not going to help you get to that masterful level unless that on-demand part is part of a larger training that helps you to get towards that level of mastery that you’re looking for. So I always approach this from “what’s the investment that I’m making and does it match the outcome that I really, really want?”

Ani
And the investment, by the way, is not just money. It’s time and it’s energy. And so your time and your energy are valuable. So put it really intentionally into the places that are perfect match for you.

Brian
Perfect match for you. There’s only right answers here. But hopefully this conversation about breaking down the on-demand, live-virtual, and in-person components of the Somatic Coach Training program, hopefully it was helpful for you. And set off some light bulbs, and please reach out with questions and comments if this stirred something for you.

Ani
Tell us what questions and insights you have because we absolutely love to hear about them. All right, we’ll see you next week.

Brian
Bye-bye for now. Thanks so much.